Pass this on, please
This amazing story of the will to change is inspiring, both at a human level and as fantastic marketing, see Leader Notes' commentary on the actual invisible children site for more information
Three 20-something kids with a video camera wind up in northern Uganda. They see incredible horror and encounter heartbreaking suffering, most especially among children.
Instead of turning their backs, they can't stop thinking about it. They decide to do something about it.
What can three white kids do to stop 20 years of horror and war? They decide that alone they can't do much, but if they can mobilize enough other youth, they can influence the powerful.
They know their audience - other youth. They use multimedia, they use rock music, they use myspace, they make music videos, they portray things raw and gritty and honest and authentic.
They first tell their story of their experience in Northern Uganda about the Night Commuters in a documentary:
Can we make a difference from this end of the world? I bet we can.
